When taking a picture there is usually a main focus the photographer wants the viewer to see. This makes the composition/arrangement of subjects in the picture very important. Naturally the viewer looks in the very center of the picture. If the main focus is placed in then the viewer feels less obligated to scan the rest of the photo because they already found the most important part. Pictures have more appeal if the viewer has to search for the main focus because then it makes it more rewarding once they have fount it. It also creates a bit of a challenge for the viewer which also makes things more interesting. The rule of thirds is a guide for placement of objects in a picture. It says to put the area or subject of greatest interest 1/3 from the top, bottom, and either side. Doing this allows the viewer to scan the picture and not just take one glance at it and move on. You could have a decent picture of a bear and her cub but by changing the layout of the composition you can make it a much more interesting picure and turn it into a amazing photo just by changing the arragement of things.
I found this picture on the National Geographic website. It is a picture of kids swimming in Lake Superior in Minnesota. The photographer, Nick Otto, made this picture more interesting by arranging the subjects in the picture plane. The main focus of the picture is off set to the left, and not centralized in the photo. From looking at the main focus your viewing goes out and scans the rest of the picture. My eyes traveled with the little boy jumping off into the water and then they followed the ripples in the water. This allowed me to view the entire picture and not just focus on the main subject.
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